Bring out the style
that's already yours.

Aura is a personal style report that helps you rebrand your look around your own features, proportions, and natural presence. Answer a few questions, send us your photos, and receive personalized guidance for your hair, makeup, and wardrobe—with explanations and visual references to help you use it.

Our team brings years of experience in celebrity styling and image rebranding.
We’ve seen people fall in love with carefully crafted celebrity looks, try them for themselves, and end up disappointed. Often, the look simply didn’t work with their own features and presence.
We created Aura to help you discover what makes you stand out—and build a personal rebrand that still feels like you.

Our team turned years of celebrity styling know-how into an analysis framework: the criteria we use to read features, proportions, and presence, and the rules that turn them into hair, makeup, and wardrobe choices. Your photos and answers are analyzed with AI (Anthropic’s Claude) following that framework, together with what you tell us about your style and the look you’d love to try. Your report connects those details to recommendations—and explains why they suit you.
When we find a better criterion, we update the framework as a new version and test it ourselves before it’s used. Every report is checked against it before it’s sent.

Eight photos: four of your upper body (front with your hair down, then front, left, and right with your hair up) and four of your full body (front, back, left, and right). Use clear, even lighting, keep your hair away from your face, and wear fitted clothing so we can see your proportions. Avoid filters and heavy makeup. Our photo guide will walk you through each shot.

Your photos are kept in private storage and used only to create your report: they’re checked automatically and analyzed by our AI provider, Anthropic, which doesn’t use them to train its models. Our team views them only when a check needs a person or you ask for a correction. They’re deleted 30 days after your report is delivered.

Try a few suggestions first, even if they’re not what you’d usually go for. We’ve heard from customers who thought, “That would look weird on me,” then tried it and loved it. Their friends noticed too. Something felt different, but still very them.

If it still doesn’t feel right, tell us what you’d like changed within 7 days of receiving your report. We’ll revise it once, free.

We’d rather get it right than leave you with a report that doesn’t feel like you.

Because everyone has a presence that's entirely their own. We wanted to make something that helps you see yours clearly, and wear it on purpose.